Cradle To Crib

A few weeks ago I met up with Amber,  founder of new children's clothing company; Cradle To Crib. This eco-friendly boutique is rethinking how we buy for babies. It provides parents with a sustainable option for purchasing clothes for their children.

Amber lovingly hand makes every item of clothing. All of the pieces in the photos have been designed and crafted by her. 

Following my suggestion, the photo shoot itself took place in Pittville Park with half a dozen, (very cute) children! The little models regularly attend Miniature Music sessions, a fun music group that is held in and around Cheltenham most weeks. I know the lady who runs the group and I suggested to Amber that she might be a good contact. 

The brief was fairly straightforward. Amber wanted to capture the children in a natural setting, playing and having fun. These are the first set of photos that will appear on Amber's new website once it is up and running so she wanted simple, striking images that would capture the eye as soon as people hit the home page.